The Astronomy Yellow Pages
yellowpages.amsky.com

Display Advertising Information

How to place an ad:

  1. Choose the size ad you want to place (see below).
  2. Compose the ad within the constraints of the ad size (number of lines and characters per line). Only visible characters count; URLs in links do not count toward characters per line.
  3. Send the ad copy to click here.

Or

  1. Create a graphic ad in the proper size in JPG, GIF or PNG format.
  2. Send the ad graphic as an attachment to click here.

If you send animated GIFs, please don't overdo it. Most Internet users consider over-animated ads to be in bad taste. We feel they are not appropriate for our target audience.

We can help you create an ad. Just e-mail us and we will create an ad for your approval.

Important: if your business falls in multiple categories be sure to tell us what category to place your ad in and to include your billing address.

The Astronomy Yellow Pages Layout

yplayout.gif (24884 bytes)

 

The Astronomy Yellow Pages

What they are

The Astronomy Yellow Pages are a single-page listing of over 300 businesses that specialize in serving amateur astronomers. Resembling the familiar look of your telephone yellow pages, we strive to keep The Astronomy Yellow Pages the most complete and accessible index of astronomy-related businesses on the Internet.

A basic listing in The Astronomy Yellow Pages is free. However, like your telephone yellow pages, space has been reserved for paid display ads.

A display ad, what you get – Exposure

The Astronomy Yellow Pages are viewed, on average, over 1,000 times per month.* This number may seem small but is actually quite respectable for a niche-market website. In fact, AmSky is consistently in the top 3% off websites tracked by our tracking service. The Astronomy Yellow Pages also consistently place at the top of search engine results when searching for astronomy businesses. We expect these numbers to increase over the next months as more astronomy-related websites add links to us. In addition, heading display ads are repeated on several other feature pages at AmSky increasing the exposure to approximately 3,000 times per month (see heading display ads below).

A positive image

Unlike typical websites, AmSky will not have annoying click-through banners. Instead, like traditional magazines, AmSky has display ads that put a positive light on your business, giving your business more favorable exposure so when potential customers are ready to buy, they think of you.

 

Value

While traffic to The Astronomy Yellow Pages is moderate our display ad prices are correspondingly low. You can place a display ad for as little as $10.00 per month. Of course, prices are subject to change as traffic increases.

Types of display ads

Classified display ads

Each classified category has space for display ads on the right side of the page. Your ad will be placed in your businesses category on a first-come-first-served basis. We may also arrange ads to efficiently utilize space.

Heading display ads

Space is reserved near the top of The Astronomy Yellow Pages for up to three display ads. These spaces may be combined to create a single ad taking the width of two or three normal ads. Space may be expanded to accommodate more ads as needed.

If you place a heading display ad it is repeated free in your primary business category. (if your ad is custom-sized it may have to be modified to fit available space in the category area). In addition, heading display ads are duplicated at the top of The Astronomy White Pages (whitepages.amsky.com), AmSky Magazine (www.amsky.com), and The Astronomy Events Calendar (events.amsky.com). These ads are also repeated on The Astronomy Classifieds (classifieds.amsky.com). Because of the marketing model of The Astronomy Classified Ads, display ads repeated there are 160X95 pixels. At this time, all pages with the heading display ads are viewed approximately 3,000 times a month.

Multiple categories

If you want your display ad to appear in multiple categories, each extra ad is half-price.

Astronomy Classified Ads

Commercial ads are normally forbidden in the Astronomy Classified Ads and are quickly removed. However, companies that place display ads in The Astronomy Yellow Pages are excepted. We have set no limits or guidelines for such ads. However, please keep in mind that the Astronomy Classified Ads are intended to be a non-commercial marketplace for astronomy clubs. Please help us maintain the quality of this feature. We reserve the right to change this policy at any time.

Size

Display ads are available in the following standard sizes. The actual size seen by readers depends on their monitor size and resolution. As a comparison, the 250 X 150 ad is about the size of a business card on a 15 inch monitor at 800 X 600 resolution. Custom sizes are available. See below for all rates.

300 X 180

(54,000 pixels)

9 lines, 35 characters per line

250 X 150

(37,500 pixels)

7 lines, 30 characters per line

#
150 X 90

(13,500 pixels)

4 lines, 18 characters per line

150 X 60
(9,000 pixels)

3 lines, 18 characters per line

250 X75
(18,750 pixels)

3 lines, 30 characters per line

Rate Card #2
Effective January 1, 2008

The following rates are subject to change.

Advertising is currently billed at $4.00 per ad plus $0.00067 per pixel. This price is per month for regular ads. Premium locations (i.e. heading ads at top of page) are 50% more. Receive one month free if paid a year in advance. See the following chart for prices of standard-sized ads.

Introductory Rates:

Size of ad Per month Per year



300 X 180

$40.18 $441.98



250 X 150

$29.12 $320.32



250 X 75

$16.56 $182.16

150 X 90

$13.04 $143.44



150 X 60

$10.00 $110.00
Heading display ads (premium location)
Size of ad Per month Per year



750 X 150

$119.06 $1,309.66



500 X 150

$81.37 $895.07



250 X 150

$43.68 $480.48

250 X 75

$24.84 $273.24

Contact us

click here

or write to

AmSky
1115 North Anza Street, Suite A
El Cajon, CA 92021

 

We strive to give advertisers excellent value and service. The following terms are only to protect the owners of AmSky from unreasonable expectations. The owners of AmSky have the sole right to set or change all terms and conditions regarding any aspect of the AmSky website at any time, including those for any advertising. No rights are granted and no guarantees are made. The sole recourse for any dissatisfaction is an appropriate refund of fees paid.

*Statistics are an approximate average during 2007.